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Cheeky Marketing to Counter Competition Price Increase

Posted on May 28, 2021May 28, 2021 by EntityX

Comfort recently launched their new ride booking app – Zig, which allows Singaporeans to book taxis, order food and enjoy deals. They just sent out a marketing email in response to Grab’s latest price increase announce which I thought it was a good cheeky move to acquire new users and be relevant to their audience.

What I think they could do is run a small app acquisition or referral campaign to amplify the message further.

Comfort Taxi – Marketing Message

Here’s the email content

We are NOT increasing our fare

Any increase even $1 can just be too much to bear in times like these.  

Which is why ComfortDelGro Taxi is NOT increasing any of its fares at this moment. In fact, we don’t even have any platform fees, and we are even  reducing the daily rental of our taxis by 50% until 13 June 2021 so that we neither pass the financial burden to our cabbies nor our customers. 

If you are planning to book a ride out for essentials, check our fares in our booking app before doing so. Support our cabbies by taking our taxis!

Here are all the promotions that you can enjoy too!

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